Here's an idea for an ad campaign, but it's not necessarily for Apple. In fact it's a reply to those "Intel Inside" ads. You know, the ones that claim its the Intel chip that allows your computer to have an "Internet link." (As if they invented the Net). Well I was thinking Motorola and IBM need a new PowerPC promotion, so how about:
"PowerPC. It's the Power to Be..."
That line could stand alone or could be added to with one or some of the following in different ads:
"It's the Power to Be Connected." (Ad shows some Internet connectivity... We can play that game too, Intel). "It's the Power to Be Creative." (Ad agency, grpahic design, etc.)
"It's the Power to Be Productive." (Business applications)
"It's the Power to Be Inquiring." (Science, Engineering)
"It's the Power to Be Faster." (Comparisons to Pentiums, etc.)
...and so on.
Then Apple and the clone makers and anyone else who begins using PowerPC chips for their computers (AKA the PowerPC Reference Platform) could add the logo to their computers and the advertisements.
I'm no advertising genius and I'm no graphic artist, but I'm sure it wouldn't be too hard to take this idea and expand on it. Are you listening Apple/Motorola/IBM?
Perhaps Apple has been reading our Wishful Thinking section. They recently announced a contest where Mac users can suggest ideas for advertisements. Check out Apple's Dreams Contest page at http://www.dreamscontest.com
Also in This Series
- Hello Again · September 1998
- Side-by-Side iMac Demo · August 1998
- Think Different Misses the Mark · April 1998
- Wishful Thinking · August 1997
- Wishful Thinking · July 1997
- Wishful Thinking · June 1997
- Wishful Thinking · March 1997
- Wishful Thinking · February 1997
- Wishful Thinking · January 1997
- Complete Archive
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