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ATPM 3.04
April 1997




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Ellison's Trial Balloon

I already passed my comments along to Mr. Ellison at Oracle and, in a separate post, to the San Jose Mercury News.

With lots of cash in the bank, the fastest laptop and desktop computers in the world, Steves Jobs/Wozniak back under the roof and the promise of a terrific new OS coming along, what does Mr. Ellison think he's offering? A network computer? Give us all a break!

Though I still firmly believe - and yell at every opportunity - that Apple's ad, marketing and public relations departments should be revamped from top to bottom and their ad agency fired, Amelio seems to be doing a good job. Letting people go and getting rid of pathways which were slowing down the company is only good business sense. That he has had to do so reflects poorly not on him, but on the earlier management which apparently had *no* idea of where they were going.

I'm content to wait it out. Between Apple and the clone companies, we're finally moving in the right direction. The competition is *not* between the MacOS and Intel, it's between Apple and the cloners to see who can put out the best, fastest and most stable computers...and sell them into the marketplace. Whoever wins, Apple's overall share of market will rise.

E. Barnes

But That's A Good Idea...

I would love to have Ellison take-over apple...finally leadership and vision.

Marc Grossman

Apple Buyout

This is a copy of the letter I sent to Oracle. I think it speaks for itself.

"It is not the critic who counts, not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood; who errs, and comes short again and again (but)...who knows the great enthusiasms, the great devotions, who spends himself in a worthy cause; who at best knows in the end the triumph of high achievement, and who at the worst if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory or defeat."

- Theodore Roosevelt
(Paris, 1910)

Herb Schulsinger

Apple to the Core

By all means, Oracle should rescue Apple. The incredible genius of Larry Ellison combined with the equally remarkable phenomenon that is Apple should produce a synergy previously unseen in the post-industrial age.

Pieter le Meeg

Praise for ATPM

I really enjoy your 'zine. I especially am glad that you haven't succumbed to the Adobe Acrobat trend. Docmaker is smaller and easier for us older-Mac-(68K '030 and '040)-with-less-than-a-zillion-GB-of- RAM-and-HD-space-users to use (whew!). It takes no extensions; is one size fits all; and easily changed to text if I want to take it to work on my mere 180MB HD PowerBook 520.

I've been reading ATPM since its inception. I like the editorials and comment pages the best.

Keep up the good work.

Stu Bloom

Thank you. ATPM will even run on a Mac Plus, and we work hard so each issue will fit on a single floppy disk.

Thoughts on ATPM, Apple, and Macs

I have just finished reading my second copy of ATPM and want to express my thanks for all the effort you obviously expend in creating it. ATPM is certainly one, if not THE best, of the magazines on the web. And the feature that allows the reader to download the whole edition to his/her hard drive to read leisurely is absolutely terrific! Kudos to everyone involved.

Much has been made of the loyalty of Apple customers, especially during these trying times. One factor of this trait, which applies to me, and I'd wager, to many others has not been fully explored. Doing so just might be an appropriate theme for an advertising campaign.

I purchased my first Mac two years ago upon the advice of a friend who teaches Computer Science at a college where I taught before my retirement. I was totally computer ignorant and had steadfastly resisted any efforts to introduce me to them. When I decided to join the 20th century before it became the 21st, I asked my friend's advice and was told Macs were still the easiest to master. I can't compare from experience since I've never owned a Windoze machine, but I did teach myself (with the help of Macs for Dummies) to pretty much handle my Mac.

Recently I had occasion to ponder whether, when I made the decision to buy a computer, I would have purchased a Mac had there been as much negative press about Apple as there is at the present time. My answer may give you some insight as to why Apple users remain so loyal.

Personally, I like the idea that I dare to be a little different and refuse to follow like a lemming heading for the sea. It is somewhat of the same mind set that led me to purchasing a VW Beetle in the 50's. I liked not driving Detroit Iron! And I knew the VW was a better car. My philosophy is, if what everyone else is doing or using is not better, why not be different and express your individuality? In fact, I see much similarity in using a Mac today and driving a foreign car back in the 50's. It's a "US AGAINST THEM" thing. Just as one VW driver, back then, would stop to give assistance to another who was having a problem, Mac users today go out of their way to help their cohorts. Look at how many MUGS there are.

Keep up the good work and fight the good fight!

H. Peter Blum

We'd love to hear your thoughts about our publication. We always welcome your comments, criticisms, suggestions, and praise at Or, if you have an opinion or announcment about the Macintosh platform in general, that's ok too.

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